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Wright expands FocusFlood™ into 19 statesResidential, private flood insurance program brings much-needed flexibility to marketplace

FocusFlood™, Wright National Flood Insurance Services’ newest product and an extension of its popular ResiFlood program, is now available in 19 states.

Written on a non-admitted basis, FocusFlood™ is the latest proprietary private flood product offered exclusively through Wright Flood agents. The Wright Flood product development team has integrated the latest in flood modeling technology and geospatial analysis, combined with systematic decision-making to provide a granularly accurate and affordable primary flood coverage for residential property owners.

It is now available in Alabama, California, Connecticut, Florida, Georgia, Hawaii, Louisiana, Maryland, Mississippi, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Virginia and Washington.

“FocusFlood™ is the newest residential private flood program that we’re excited to initially offer in these states,” said James R. Watje, chief operating officer at Wright National Flood Insurance Services. “It provides much-needed flexibility in the flood insurance market with an immediate increase in capacity in states with the greatest need for flood protection in the U.S.”

“The simplicity to quote property addresses with FocusFlood™ is unmatched in the market,” Watje said. “Our goal is to continue to keep agents and property owners informed about the perils of flood and the importance of having protections in place to help mitigate their risk.”

FocusFlood™ implements an expanded footprint that offers additional capacity in select states. It also provides a variety of “a la carte” coverages, giving property owners the flexibility to match coverage to their flood risks. It will help make Wright Flood’s private flood insurance products even easier to quote and understand. By reducing the number of application questions through the integration of third-party data and combining the latest in geocoding technology to increase the number of eligible properties, the time agents currently spend on that part of the process will be able to focus on other priority areas to support our customers.

Some of the features that are part of FocusFlood™ include:

  • Coverages of up to $5 million for dwelling and $250,000 for contents
  • 7-day waiting period for non-loan closings
  • Single deductible for both dwelling and contents coverage
  • Automatic replacement cost on both dwelling and personal property
  • Building ordinance coverage included
  • Loss of use coverage available
  • Resiliency coverage available
  • No elevation certificate required

To learn more about private flood insurance, please visit